Sales and Marketing Excellence Russia CIS -2010

Boost sales & marketing effectiveness with a correct pricing strategy, key account management & a customer centric approach:
Do huge territories mean lost opportunities? Use KAM, regionalisation and the up skilling of your organisation’s people to create a flexible deployment of the sales force
Keep your reps motivated, engaged and effective in this period of change
Create autonomy at the First Line Management level to increase accountability & efficiency
How to establish e-marketing value for your company – and measure whether your getting any
Identify the best data source for your company & take advantage of Data, Segmentation & Targeting to visit the right customer with the right frequency
Use multichannel CRM to give practitioners a choice while catering to their inability to get everything they need to know about a therapy from a single interaction

Hear best practice from industry leaders on:
Strategic Overview:
The new selling environment: Overcome government regulations
Pricing and reimbursement offices have become far more sophisticated. Have you?
Partner with distributors: Learn how collaboration can increase sales
Learn how the right metrics can enhance program effectiveness
To see who we have confirmed to open the conference

Sales Excellence:
What do the new regulations mean for the sales model?
Are Contract Sales Organisations (CSOs) the soloution?
Define KAM and understand what it can do for your business
What is going to happen to your Sales Reps?
We have confirmed a CEO to speak in this session- from one of the biggest Russian pharmaceutical companies -to see who download the brochure

Training and Development:
Develop high performing sales and marketing teams in the changing environment
In these challenging times focus on recruitment and retainment to increase impact and decrease turnover through innovations in talent management

How Incentives Schemes will deliver faster and more effective results
The growing importance of First Line Managers: How to get it right
We have confirmed training & development case studies from top 5 pharma

Marketing Excellence:
Is Closed Loop Marketing a futuristic hope?
Use CRM to improve customer interactions and create brand advocates
How to make emarketing a success for users and your business and hear why you should be using it
Learn how to take advantage of Data, Segmentation and Targeting and understand why it is crucial in the current climate of a decreasing sales force and changing legislation

Our Partners:

Sheraton Hotel Montazah

1) Quality of our services confirmed by audits.

2) International level of GCP / GMP / ISO trainers and auditors.

3) You can check at any time any GCP / GMP / ISO certificate for authenticity.

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